Snap Inc. Moves to Oppose Trademark Filings as It Defends Brand Identity Amid Continued Platform Growth
Apr/09/2025
On April 8, Snap Inc. — the parent company of Snapchat — filed for extensions to oppose several trademark applications that may encroach on its brand identity, signaling a broader strategy to protect its intellectual property as the company’s user base and ad-driven revenues continue to climb. Among the marks flagged were SNAPPYDOLLAR, filed for gaming-related entertainment services; TIVO SNAP, applied for software development in streaming media; REPAIRSNAP, associated with a comprehensive suite of SaaS tools and online platforms for contractor services and digital payments; and CINELENSES, aimed at software and marketplace tools in the cinema equipment industry. The common thread across these filings is their potential to create marketplace confusion by leveraging the 'Snap' component— a term increasingly synonymous with Snap Inc.’s growing digital ecosystem. Snapchat remains one of the top ten most-used social platforms in the U.S., with a Q4 2024 North American ARPU of $9.73 and total revenue of $1.56 billion for the quarter. The following visualizations offer detailed insights into these potentially opposed trademarks, highlighting their industry classifications, filing statuses, and registrant details, providing a clearer view into Snap Inc.’s trademark risk landscape.
