Puma Files Trademark Opposition Against ‘S D R’ Logo Over Similarity Claims
Jan/03/2025
On January 2, Puma filed a trademark opposition in the U.S. against SUNDAY RED LLC’s 'S D R' mark, which covers a wide range of products, including eyewear, apparel, footwear, and golf equipment. Puma contends that the 'S D R' logo bears a striking resemblance to its iconic puma logo, risking consumer confusion and dilution of its brand. As one of the world’s largest sporting goods manufacturers alongside Nike and Adidas, Puma’s legal challenge underscores its commitment to safeguarding its intellectual property against potential infringement. The following visualization provides detailed information about the opposed trademark and a side-by-side graphical comparison of the 'S D R' and Puma logos. This case highlights the high stakes in protecting brand identity in a competitive global market.
