Disney Files ‘TIANA’ Trademark as Streaming Division Faces Financial Pressures
Dec/20/2024
On December 10, Disney Enterprises filed a U.S. trademark for 'TIANA', covering entertainment, education, distribution, and production services, reflecting the company’s ongoing focus on leveraging its intellectual property. Disney+ Core, excluding Disney+ Hotstar in India, reported an average monthly revenue of $7.3 per paying subscriber globally in Q4 2024, marking an increase from the prior quarter. However, Disney’s streaming division continues to grapple with financial challenges, reporting losses while competitors like Netflix and Warner Bros. Discovery achieve profitability. Retaining subscribers remains an issue, particularly for Disney+ Hotstar, which saw a significant decline in its first two fiscal quarters of 2023. Despite these hurdles, Disney+ remains a dominant force in the subscription video-on-demand market, bolstered by an extensive content library from subsidiaries such as Marvel, Lucasfilm, and Pixar, along with exclusive hits like Moon Knight and Obi-Wan Kenobi, which have solidified its appeal across demographics. The following visualization provides detailed information about the newly filed 'TIANA' trademark.
