TikTok Files 'TIKTOK GO' Trademark Amid Uncertain US Future
Jul/11/2024
On July 8, TikTok Ltd. filed for the 'TIKTOK GO' trademark in the US, encompassing a wide array of downloadable software and marketing services, including applications for promoting businesses, generating advertisements, and managing customer relationships. This development comes amid ongoing uncertainty over TikTok's presence in the US due to a sell-off bill, which could force the app's removal by January next year. According to insights from MediaRadar, TikTok ad spending saw declines in April and May, with major advertisers like Target, DoorDash, Bayer, and Procter & Gamble significantly reducing their ad budgets on the platform. Advertisers are hedging their bets in anticipation of a potential TikTok exit, though the app remains popular and offers unique advertising opportunities. TikTok has legally challenged the sell-off bill, but experts believe the government’s national security concerns will prevail. The visualisation below shows detailed information about the new 'TIKTOK GO' trademark by TikTok Ltd.
Latest Highlights
-
Conn's Inc. Files for Chapter 11 Bankruptcy
Jul/31/2024
