TikTok's New App 'Whee' Focuses on Private Photo Sharing
Jun/24/2024
TikTok is experimenting with a new app called Whee, designed to enhance engagement by offering an Instagram-like feed of images intended for sharing only with friends. TikTok describes Whee as a platform where users can share real-life photos with close friends, promoting authenticity. This comes on the heels of TikTok's recent launch of Notes, another photo-sharing app, which targets a broader audience with lifestyle content. The push towards image-based apps aligns with trends in the Chinese market, where similar platforms have thrived. TikTok aims to replicate this success in Western markets, possibly tying these ventures to its eCommerce ambitions. Despite the crowded space dominated by Instagram and Snapchat, TikTok continues to diversify its offerings to capture a larger share of user engagement. The visualisation below provides detailed information about the Whee app.
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