Nike Expands and Protects Brand Portfolio
Apr/25/2024
Nike, Inc. is making a clear move to both grow and protect the brand in the clothing and shoes industry space, with actions taken showing sending a strong message to its competitors. On April 10th, the company filed its U.S. trademark application for “NIKE REACTX” a key feature of the company’s footwear products. This might suggest that they may be launching or working on new products within that line. On April 23rd, Miami-based Nike opposition was filed against Fuzhou Yuzhen Times E-commerce Co., Ltd and the “LUNARDANCE” trademark, which applies to clothing such as sweatshirts, sweatpants, hoodies, jackets, t-shirts, and sweatpants. The essence of the opposition is the proximity of marks, with the symbol “LUNARDANCE” being confusingly similar to the Opposer’s “LUNARLON” and “NIKE LUNAR” marks and markings. The visualization below shows detailed information about the new 'NIKE REACTX' trademark. It also compares opposed trademark with “LUNARLON” and “NIKE LUNAR”.
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