Highlights

Reddit Challenges 'READ IT' Trademark Over Confusion Concerns

Reddit Challenges 'READ IT' Trademark Over Confusion Concerns Apr/15/2024

Reddit Inc. has initiated opposition proceedings against The Read It Company LLC for its trademark application of 'READ IT', alleging it bears confusing similarity to its own suite of trademarks. Filed on April 12, the contested trademark covers an online retail store offering a diverse range of products including clothing, mugs, and stationery, but notably excludes any association with higher education. Reddit’s claim hinges on potential market confusion with its established trademarks such as 'REDDIT', 'ASK REDDIT', and 'REDDIT ORIGINALS'. The outcome of this dispute will further delineate the boundaries of trademark protection in the context of internet branding and e-commerce. Visualisation below shows detailed information about opposed trademark.