TikTok Enhances Retail Ambitions with New Trademark Amid Rising Gen Z Holiday Spending
Oct/02/2024
On September 24, TikTok applied for the trademark 'TIKTOK SHOP SELECT,' aimed at broadening its product offerings to include a wide array of luggage and travel accessories, clothing, and advertising services. This initiative aligns with growing consumer interest in social media shopping, particularly among Gen Z, with a recent report indicating that 43% of this demographic plans to increase their holiday spending this year. Influenced heavily by online trends, nearly 54% of U.S. Gen Z shoppers intend to discover gifts exclusively on TikTok Shop, while a significant portion will also shop via Facebook and Instagram ads. Retailers are taking notice, with 57% of U.S. businesses ramping up their digital marketing efforts, particularly through social media and influencer collaborations, as they strive to connect with younger consumers. As TikTok continues to enhance its shopping features—following successful collaborations with major brands and a push for authenticated luxury items—its role in shaping the retail landscape becomes increasingly prominent. In a climate of inflation and heightened competition, businesses are adapting by offering discounts and leveraging digital strategies, demonstrating a clear pivot towards platforms that resonate with the spending habits of a tech-savvy generation. The visualization below provides detailed information about the TIKTOK SHOP SELECT trademark.
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