Amazon Broadens Services with 'UNISONO' Trademark and New Resell Program
Sep/20/2024
On September 18, Amazon Technologies filed a trademark application for 'UNISONO,' covering downloadable content, television programming, and live performances in the music and entertainment field. The move reflects Amazon's deepening interest in the music sector, as the trademark includes episodic series, audiovisual content, and live variety shows centered around musical artists. Concurrently, Amazon launched a "Grade and Resell" option for independent sellers using Fulfillment by Amazon (FBA) in the U.S., allowing them to recover value from returned items by reselling them as pre-owned products. This program, previously available only to retail brands, inspects returned items, assigns a condition rating, and offers them for resale, enhancing choices for customers. The initiative complements Amazon’s existing FBA services, which prioritize streamlined returns, product support, and charitable donations, aligning with consumer preferences for easy return processes, as highlighted by a PYMNTS and Adobe report showing 47.1% of consumers value convenient return and refund options when shopping online. The visualization below shows detailed information about the new 'UNISONO' trademark filed by Amazon.
