PayPal Enhances Cashback Program and Launches Major U.S. Ad Campaign
Sep/16/2024
PayPal is ramping up its cashback rewards program to drive in-store usage, particularly for groceries and gas, marking a shift from its traditional online payment model. CEO Alex Chriss highlighted the program's success during a Goldman Sachs conference, emphasizing PayPal's goal to become a more habitual payment method. To support this strategy, PayPal launched its largest U.S. advertising campaign, featuring actor Will Ferrell and a reimagined version of Fleetwood Mac's "Everywhere." The campaign showcases the ease of using PayPal's services across various shopping scenarios, offering up to 5% cashback with the PayPal Debit Mastercard. Additionally, the company is pushing to expand Venmo’s in-person usage and integrating with Apple and Google wallets. PayPal is also exploring NFC contactless technology in Europe, with potential expansion to the U.S. The tag clouds below highlight pending and registered trademarks held by PayPal in the U.S., showcasing the breadth of its brand protection efforts across its expanding service offerings.
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