Miniso's U.S. Expansion Gains Momentum with 200th Store Opening
Sep/04/2024
Miniso, the Chinese lifestyle retailer, has continued its aggressive expansion in the U.S. market with the opening of its 200th location in Santa Monica, California. This milestone comes less than a year after Miniso marked its 100th U.S. store opening in Orlando, Florida, reflecting the brand's rapid growth since its American debut in 2017. The new Santa Monica store, spanning over 3,700 square feet, features products in collaboration with popular franchises such as Disney, Hello Kitty, Minions, and Care Bears, underscoring Miniso’s strategy of leveraging globally recognized intellectual properties to attract customers. The company has expanded across 20 states, including flagship locations in New York City's Times Square and the American Dream Mall in New Jersey, highlighting its commitment to establishing a strong presence in the world's largest consumer market. With plans to further increase its footprint in the U.S. and beyond, Miniso aims to open up to 1,100 new stores globally in 2024, over half of which will be outside China, reinforcing its broad international growth strategy. The visualization below provides detailed information on Miniso's only trademark filed in the U.S. on April 12, which covers securing its well-known logo.
