Amazon Expands Prime Video Portfolio with New Trademarks for Original Content
Nov/18/2024
On November 14, Amazon filed trademarks for upcoming Prime Video originals, including CROMAÑÓN, LOVE TRANSIT, and FOLLOW KAR LO YAAR, covering a range of digital and physical entertainment formats, from downloadable audio and video recordings to motion pictures and online series. These filings align with Amazon Prime’s expansive entertainment strategy, which complements its fee-based membership program boasting over 200 million global subscribers, including 180 million in the United States as of 2024. Prime continues to thrive on its core offerings, such as free premium delivery and access to exclusive streaming content, which significantly drive membership appeal. While Prime Day draws only 23% of U.S. consumers as a leading reason to subscribe, features like free shipping and Prime Video access resonate with 80% and 50% of users, respectively. Prime’s recent Big Deal Days, a rebranded October sale, further showcases its ability to entice members, with 60% shopping during both Prime Day and Big Deal Days in 2024. Amazon’s dominance in retail memberships underscores its success in setting a benchmark for online shopping experiences, with competitors struggling to close the service gap. The following chart illustrates Amazon’s global net revenue from the fourth quarter of 2017 to the second quarter of 2024, broken down by product group, providing insight into the company’s consistent growth and diversification across its business segments.
