McDonald’s Challenges ‘MCNYOAK’ Trademark as It Defends Its Global "Mc" Brand Legacy
Nov/06/2025
McDonald’s has filed a U.S. opposition against the trademark "MCNYOAK", arguing it infringes on its family of "Mc" - formative marks, including McNugget, McFlurry, and McDelivery. As the fast-food titan celebrates its 70th anniversary, its influence remains unrivaled: with more than 43,000 restaurants worldwide and a market value exceeding $226 billion, McDonald’s leads the global food service industry, far ahead of rivals like Starbucks. Its Big Mac Index — created by The Economist as an informal gauge of purchasing power parity — has become a cultural and economic touchstone, symbolizing the reach of its golden arches. Yet, despite towering brand recognition — 97% among U.S. consumers — McDonald’s continues to grapple with modest customer satisfaction scores, reminding the industry leader that ubiquity and affection are not always the same thing.
