AMD Deepens Its AI Ambitions With New 'FSR' Trademark
Nov/25/2025
AMD’s filing for the 'AMD FSR' trademark marks another step in its effort to build a comprehensive software ecosystem around its graphics and AI hardware, covering upscale rendering tools, SDKs for machine-learning-enhanced graphics, and real-time image generation across gaming, VR, and commercial applications. The move aligns with CEO Lisa Su’s sweeping pivot to make AMD an AI-first company — a wager that has expanded its market value more than threefold and positioned it as the only credible challenger to Nvidia’s dominance. Backed by marquee deals with Oracle, Cisco, Saudi partners, and especially OpenAI — slated to deploy 6 gigawatts of AMD’s forthcoming MI450 chips — the company is racing to win share in what Su forecasts will be a $1 trillion AI and data-center market by 2030. AMD’s ability to execute on next-generation AI processors while capitalizing on surging inference demand will determine whether it secures a durable place alongside, rather than behind, its larger rival.
