Amazon Files New AI and IoT Trademarks as It Accelerates Toward Automation
Oct/24/2025
Amazon has filed U.S. trademarks for 'Amazon Quick' and 'Amazon Sidewalk', covering artificial intelligence software, Internet of Things (IoT) platforms, home automation systems, and cloud-based connectivity services. The filings signal the company’s growing focus on integrating AI across consumer and enterprise technologies while reinforcing its dominance in connected devices. Behind the branding push lies a broader transformation: internal documents reveal Amazon’s plan to automate up to 75% of its warehouse operations by 2033, potentially replacing hundreds of thousands of human roles with robots. With more than a million machines already in use, the company aims to "flatten its hiring curve", cutting costs while retraining workers for technical roles. As automation deepens, Amazon’s evolution from logistics powerhouse to AI-driven industrial network is redefining the future of work—and the limits of corporate efficiency.
