Nike Defends Its Iconic Slogan in 'Just Dink It' Trademark Clash
Oct/27/2025
Nike has filed a U.S. opposition against 'Just Dink It', a trademark application by Murdock Consulting for printed clothing patterns and athletic apparel, arguing it infringes on its legendary 'Just Do It' slogan. The move underscores Nike’s zeal in protecting one of the most recognizable phrases in global marketing—a cornerstone of its $30 billion brand value. Headquartered in Beaverton, Oregon, the company remains the world’s largest supplier of athletic footwear and apparel, with powerhouse labels including Jordan and Converse. Despite a recent revenue dip to $46 billion amid U.S. import tariffs, Nike’s dominance in sportswear endures, powered by its high-profile sponsorships—from Cristiano Ronaldo to FC Barcelona—and its enduring ability to turn three simple words into a global cultural statement.
