Lyft Pushes Back on 'Lift Link Lite' as It Defends Its Brand in a Shifting Mobility Market
Nov/13/2025
Lyft has requested more time to oppose two Mitsubishi Logisnext trademarks — 'LLL Lift Link Lite' and 'Lift Link Lite' — covering telemetry hardware for vehicle diagnostics and monitoring, as well as a separate filing against Shenzhen Zhongjishi’s 'Skypillar', which it argues encroaches on its own 'Pillar' mark. Once the insurgent alternative to Uber, Lyft remains a distant second with limited geographic reach and stagnant post-pandemic ridership. Despite generating $5.8 billion in 2024 revenue and leading U.S. bike-share with a 28% market share, the company lags behind Uber’s profitability and global scale. As the ride-hailing sector diversifies into micro-mobility and logistics, Lyft is tightening its intellectual-property defenses just as it works to stabilize growth in a maturing and increasingly high-tech mobility ecosystem.
