Dodgers Defend Their Brand Amid Historic Triumph and Trademark Tensions
Nov/03/2025
The Los Angeles Dodgers have requested an extension to oppose 'DEKOPIN' and 'DECOPIN', trademarks filed by Decoli Decola for online retail services spanning clothing, beauty, and household goods—part of the franchise’s ongoing efforts to safeguard its globally recognized brand. The move comes as the Dodgers celebrate a dramatic World Series victory, capped by Miguel Rojas’s game-tying homer and Will Smith’s 11th-inning winner that sealed the championship. Under the ownership of Guggenheim Baseball Management, which bought the team for $2.15 billion in 2012, the Dodgers have become MLB’s second most valuable franchise, now worth an estimated $6.9 billion. With record-breaking attendance, booming social media reach, and on-field heroics, Los Angeles’s storied ballclub continues to balance commercial vigilance with sporting glory.