Warner Bros. Explores Breakup as It Files New 'Looney Tunes' Trademark
Oct/22/2025
Warner Bros. Entertainment has filed a sweeping U.S. trademark for 'Looney Tunes', covering everything from baby products and children’s toys to downloadable educational apps, expanding the century-old franchise’s merchandising footprint. The filing coincides with parent company Warner Bros. Discovery’s strategic overhaul, as CEO David Zaslav weighs offers from Paramount and others for parts of its media empire while preparing to split the conglomerate into two entities—one focused on streaming and studios, the other on traditional cable networks. Despite box-office successes such as "Sinners" and "A Minecraft Movie" and a growing 122 million streaming subscriber base, Warner is contending with mounting losses and shifting market priorities. As Zaslav courts potential bidders while defending the planned breakup, the Looney Tunes revival signals Warner’s intent to leverage its intellectual property even amid uncertainty over the studio’s next act.
