Tesla Files ‘ROBUS’ Trademark as Stock and Market Position Weaken
Mar/04/2025
On February 6, Tesla Inc. filed a U.S. trademark application for ‘ROBUS,’ covering vehicle leasing, ridesharing, rental services, and electric land vehicles, including buses. This move comes as the company navigates a period of turbulence, with its stock price tumbling nearly 40% since December, driven by mounting concerns over CEO Elon Musk’s political entanglements and a shifting market landscape. Musk’s net worth has plunged over $100 billion during this downturn, yet he remains the world’s richest individual, significantly ahead of Meta’s Mark Zuckerberg and Amazon’s Jeff Bezos. Meanwhile, Tesla’s brand perception has suffered, with public protests, declining consumer interest, and a sharp drop in European sales. Recent ACEA figures reveal that Tesla’s EU registrations fell 45% in January, despite an overall 37% surge in electric vehicle sales, signaling a loss of market dominance. Once a trailblazer in the EV sector, Tesla is now battling aging models, intensifying competition, and growing consumer backlash. Whether the ‘ROBUS’ trademark represents a strategic pivot or merely an expansion of Tesla’s mobility services remains to be seen, but the company is under mounting pressure to reclaim its footing in the global EV race. The following visualization provides detailed information on Tesla newly filed U.S. trademark.
