Apple Unveils New iPhone 15 Series and Advanced Apple Watch at Annual Conference
Sep/13/2023
At its recent annual conference, Apple revealed the new iPhone 15 and 15 Pro models along with a revamped Apple Watch. The iPhone 15 Pro stood out with its A17 chip, built on 3-nanometer technology, enabling a 10% higher core performance and features like machine learning and ray-tracing for enhanced gaming. The phone also boasts USB-C connectivity for faster data transfer but keeps the charging speed unchanged. Apple highlighted the device's new programmable button and titanium build. The Pro models feature improved camera capabilities, although similar technologies have been present in competitors like Samsung and Google Pixel. The new iPhones have ditched the Lightning connector in favor of USB-C, aligning them with other Apple devices. On the watch front, the Apple Watch 9 introduces gesture controls, thanks to a new S9 chip that tracks blood flow changes to understand user gestures. Battery life remains at 18 hours, falling behind competitors like Garmin. Sustainability was also a theme of the event; Apple announced initiatives to become carbon neutral by 2030 and emphasized its commitment to using recycled materials. The visualization below shows the top 100 words used in Apple Inc.'s trademarks.
