Harley-Davidson Reclaims Domain in UDRP Victory as Motorcycle Market Shifts Gears
Nov/04/2025
The global motorcycle market is regaining momentum, forecast to reach $175 billion by 2029, with the United States contributing an estimated $8.4 billion in manufacturing output in 2023. Yet amid steady demand, Harley-Davidson faces domestic headwinds — its U.S. sales dipped 1% in 2023, while rivals Honda and Yamaha expanded their lead. Still, the company’s international presence, especially in India and China, continues to grow. In a parallel effort to defend its brand, Harley-Davidson successfully reclaimed hdsouthampton.com in a WIPO ruling against a website impersonating an authorized dealership. As emerging markets accelerate and digital threats multiply, Harley-Davidson’s strategy now hinges on balancing legacy craftsmanship with global expansion.
