Salesforce Eyes AI Trademark Battle Amid Political Turbulence
Oct/17/2025
Salesforce has requested an extension to oppose 'NEUFORCE AI', a trademark application covering a suite of artificial intelligence and cloud-based software services for automating business workflows, collaboration, and SaaS integration. The move signals Salesforce’s intent to protect its position in the expanding AI-as-a-service (AIAAS) sector, where its Einstein 1 Platform already integrates data, AI, and security under a unified cloud ecosystem. The filing comes during a tumultuous week for the company’s leadership, after venture capitalist Ron Conway resigned from the Salesforce Foundation board over CEO Marc Benioff’s controversial remarks endorsing National Guard deployment in San Francisco. Despite the political noise, Salesforce remains the global CRM leader with a 22% market share, outpacing SAP, Oracle, and Microsoft. As enterprises accelerate adoption of AI-driven software, Salesforce is fortifying its legal and technological defenses to ensure its dominance in the next era of intelligent business automation.
