Mastercard Introduces New 'Power & Go' Trademark, Moves to Oppose Alliant Credit Union Logo
Nov/12/2024
On November 1, Mastercard International Incorporated filed a U.S. trademark application for 'Power & Go,' targeting a broad array of financial services. These include transaction processing, card authorization, settlement services, and contactless payment solutions for both retail and online transactions. The trademark is positioned to support Mastercard’s strategy of enhancing mobile and contactless payment technology across various platforms. Concurrently, Mastercard filed an opposition against Alliant Credit Union’s new logo, arguing it closely resembles Mastercard’s iconic overlapping circles. Alliant’s trademark, covering comprehensive banking services from savings accounts to credit card issuance, is likely to face significant challenges due to its visual similarity to Mastercard’s established branding. The visualisation provided below highlights the resemblance between Mastercard’s latest trademark and the contested Alliant logo, emphasizing the potential for consumer confusion in financial services branding.
