Netflix's Shift Fuels Subscriber Surge
Apr/19/2024
Around 9.3 million more subscribers were added in the first quarter of the year, bringing the total to 269.6 million, well above analysts’ high-end estimates. The new policy, which was adopted in the second quarter in response to the success in the first quarter, has already exceeded its expectations. Netflix’s quarterly revenue increased 15% to $9.4 billion, but this was below the $9.49 billion that analysts expected in the second quarter. Meanwhile, Netflix management declined to criticize subscriber numbers, preferring instead to focus on revenue and operating margins as the primary financial indicators. However, it plans to change its reporting strategy in this area starting in the first quarter of 2025, and it will disclose subscriber numbers only when it reaches major milestones. This decision, according to analysts, may unsettle investors. The tag cloud below displays all the text associated with Netflix's pending trademarks in the US.
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