UNDEFEATED Opens Its First NYC Store with Exclusive Merch and Collaborations
Sep/12/2023
Los Angeles-based streetwear brand UNDEFEATED has expanded its footprint to the East Coast by opening its first New York City Chapter store, marking the brand’s largest retail venture in the United States. Co-founders James Bond and Eddie Cruz, who have East Coast roots, aim to offer an authentic NYC retail experience. The store, located in Nolita, features design elements curated by artists Alex Lujan, Clement Poplineau, and Haley Gonzalez in collaboration with Schimenti Construction. To celebrate the launch, the store has released exclusive NYC-centric merchandise, including collaborations like UNDEFEATED x Converse Weapon “NYC” and UNDEFEATED x New Era Yankees. The opening underscores the brand’s 21-year journey and its ambition to strengthen its community on the East Coast. The chart below shows the top 9 companies by percentage of trademark publications related to clothing in the New York area in 2023.
