Nike Challenges ‘JUST FEEL IT.’ and ‘SNKR-VRS’ Trademarks Over Brand Similarity Concerns
Nov/14/2024
Nike has recently filed oppositions against two trademarks, “JUST FEEL IT.” and “SNKR-VRS,” claiming these infringe on its own iconic trademarks, “JUST DO IT” and “SNKRS.” These oppositions address trademarks filed for services ranging from retail variety stores to online marketplaces and the promotion of consumer goods, including digital art authenticated by NFTs. Nike’s position emphasizes that these new trademarks could confuse consumers by closely resembling its well-established branding. The visualisation below displays the trademarks in question, highlighting Nike’s concerns over brand distinctiveness and potential consumer misperception.
