Anheuser-Busch Broadens Product Line during Industry Shifts
Oct/28/2024
On October 22 and 23, Anheuser-Busch, a subsidiary of global brewing giant AB InBev, filed trademarks for 'MICHELOB ULTRA ZERO M' and 'DRINK WISER', marking its latest move to diversify its beer and non-alcoholic offerings. Despite facing backlash and a sales decline for its Bud Light brand following a controversial ad campaign, AB InBev remains the world’s largest beer brewer, producing 506 million hectoliters in 2023—more than double that of competitors like Heineken. The company’s diverse portfolio, featuring iconic brands such as Budweiser, Corona, and Stella Artois, helped generate a record $59.4 billion in revenue last year, maintaining over a quarter of the global beer market share. While Budweiser remains a premier brand valued at $13.8 billion, the company continues to navigate shifts in consumer preferences, including a move towards non-alcoholic options. The visualisation below shows detailed information about Anheuser-Busch’s new U.S. trademarks.
