Nike Sues The Shoe Surgeon for Trademark Infringement and Counterfeiting
Aug/05/2024
Nike has filed a $60 million lawsuit against The Shoe Surgeon in the U.S. District Court for the Southern District of New York. The lawsuit alleges trademark infringement, counterfeiting, and dilution, focusing on unauthorized customizations of Nike shoes. Nike's complaint highlights The Shoe Surgeon’s sale of bespoke Nike replicas, collaboration with other brands without authorization, and conducting classes that teach how to replicate Nike designs. The legal action underscores Nike’s efforts to protect its intellectual property and maintain its brand integrity in the face of rising unauthorized customizations and counterfeit operations. Nike's statement emphasized the need to ensure consumers are not misled and have access to authentic products that meet the company's high standards. The Shoe Surgeon’s team expressed confusion over Nike's decision to litigate rather than engage in dialogue, stating their hope for a resolution through proper communication and collaboration. Chart below shows the number of Nike's retail stores in the United States from the fiscal years of 2009 to 2023.
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