Coach's Trademark Infringement Battle Against Gap Highlights Industry Tensions
Apr/10/2024
In a legal dispute that underscores the competitive tensions within the fashion industry, luxury brand Coach has initiated a trademark infringement lawsuit against Gap Inc. The contention arises from Gap's Old Navy brand's alleged unauthorized use of the word “coach” on its apparel, which Coach claims could mislead consumers into associating the two distinct brands. Filed in the U.S. District Court for the Central District of California, the lawsuit accuses Gap of exploiting Coach’s established goodwill and market reputation, potentially violating unfair competition laws. This legal confrontation reflects Coach's broader efforts to safeguard its brand integrity, as evidenced by a similar case against Inland Empire Materials involving counterfeit goods. The dispute comes amid significant corporate developments for Tapestry, Coach's parent company, which is poised to expand its luxury brand portfolio through a deal with Capri Holdings, and reported a revenue increase in its latest quarterly results, led by Coach’s performance. Meanwhile, Gap, navigating its own corporate transition with the appointment of a new CEO, Richard Dickson, faces challenges as indicated by mixed sales outcomes across its brand family. Tag cloud below visualizes registered textual trademarks for Coach, along with their associated classes.
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