Trademark Watchdog Expands to Mexico, Strengthening Cross-Border Brand Protection

Jan/31/2026

The latest update to Trademark Watchdog, version 2.0.8, extends trademark monitoring to Mexico’s intellectual property office, IMPI. The move is designed to help brand owners—particularly US companies with operations or supply chains in Mexico — track filings earlier and manage cross-border trademark risk more effectively.

Mexico has become a strategic focal point for trademark surveillance, especially for US companies expanding manufacturing, retail, and energy-linked activities south of the border. In 2025, US entities accounted for an average of 6.4 percent of all trademark applicants in Mexico, second only to domestic filers, who made up 81 percent of applications. China followed at 4.5 percent, with European applicants from countries such as the Netherlands, Switzerland, and Spain close behind. By integrating IMPI into its monitoring workflow, Trademark Watchdog enables earlier detection of potentially conflicting marks in a market where linguistic, cultural, and sector-specific naming patterns can differ sharply from those in the United States.

Trademark Watchdog’s IMPI coverage also provides insight into how brands speak to Mexico’s economic and cultural landscape. Frequent keywords in Mexican trademark filings — such as GAS and FOSSIL — reflect the continued relevance of hydrocarbons and energy, while CATEDRAL points to the country’s deep Catholic heritage. At the same time, globally oriented terms like AMERICAN, ESSENTIALS, HUB, and FEST, alongside Romanized expressions such as CURA and PUNTO, highlight Mexico’s role as a bridge between local identity and international commerce. The IMPI rollout marks the first step in a broader 2026 roadmap that will bring additional intellectual property offices across Central and Latin America into the platform — giving trademark owners a clearer, more connected view of brand risk across the region.