Meta Challenges New Trademarks While Expanding with ‘META HORIZON HYPERSCAPE’ Following Continued Success and Controversies
Oct/18/2024
On October 16, Meta Platforms opposed several U.S. trademark applications, including ‘META KAWAII,’ ‘REEL VENDOR NETWORK,’ and ‘METAPATHWAY,’ citing conflicts in AI-based healthcare and digital services. This opposition comes shortly after Meta’s new trademark filings on October 2 for ‘META HORIZON HYPERSCAPE’ and ‘HYPERSCAPE,’ focused on virtual reality and social networking software. These actions reflect Meta’s strategy to expand its digital ecosystem while protecting its brand dominance. Meta, once Facebook, turned 20 in February 2024, solidifying its place as one of the tech industry’s most powerful players. With nearly four billion users across platforms like Facebook, Instagram, and WhatsApp, Meta’s Family of Apps has achieved unprecedented success. However, controversies, such as the Cambridge Analytica scandal and recent data privacy fines in the EU, continue to impact the company’s reputation despite its staggering $134.9 billion revenue in 2023. Following visualisation shows detail info on new Meta trademarks.
