Disney’s Strategic Focus on Core IPs and New Ventures
Nov/11/2024
On October 28, Disney Enterprises filed a trademark application for ‘ELECTRIC BLOOM,’ covering a range of products from printed matter and stationery to clothing and accessories. This move aligns with Disney’s broader strategy, as highlighted by CEO Bob Iger during the D23 Expo in August 2024, to prioritize quality over quantity in future productions and capitalize on its most beloved intellectual properties (IPs) to regain profitability and bolster brand strength. In 2023, Disney reported global revenues exceeding $88 billion, marking it as the second-most lucrative year in the company’s history. The newly structured Entertainment division, encompassing networks, streaming, and licensing, remains a major revenue driver. Over the years, Disney has expanded its vast portfolio, incorporating powerhouse studios such as Pixar, Marvel, and Lucasfilm, which have solidified its dominance at the box office. Additionally, the company’s ventures into sports streaming with ESPN+ have proven successful, contributing significantly to Disney's revenue growth, even as the company reported $23.2 billion in revenue for the third fiscal quarter of 2024, a figure relatively stable year-over-year.
