Kim Kardashian-founded Skims Expands Retail Footprint with New Store Openings
Jun/27/2024
Kim Kardashian's Skims is expanding its physical retail presence with the opening of four new stores in 2024 and future flagship locations in New York and Los Angeles. The athleisure brand, co-founded by Kardashian in 2019, celebrated the debut of its first permanent store in Washington, D.C.'s Georgetown area. This 3,300-square-foot store features the Skims women’s collection and will introduce men's apparel later this year. Upcoming store launches include locations in Aventura, Florida; Austin, Texas; Houston, Texas; and Atlanta, Georgia. CEO Jens Grede highlighted the strategic importance of these stores in scaling the business and enhancing the customer journey. With meticulous design efforts led by Willo Perron, Skims aims to immerse customers in its brand experience. This move follows successful pop-ups in Los Angeles and New York City and aligns with a broader trend among apparel retailers like Halara and Revolve. Recently, Skims also strengthened its leadership team by appointing Robert Norton as chief commercial officer and secured significant investment, raising $270 million in July 2023 and achieving a valuation of $4 billion. A tag cloud below shows a list of U.S. trademarks by Skims Body, highlighting related classes and the brand's extensive portfolio in the market.
