USOPC Sues Prime Hydration Over Trademark Infringement
Jul/26/2024
Prime Hydration is facing a lawsuit from the US Olympic and Paralympic Committee (USOPC) for allegedly misappropriating its trademarked phrases and symbols. The dispute centers on a limited edition Prime drink, created in collaboration with Olympic gold medalist Kevin Durant, which has been criticized for packaging that could cause consumer confusion and deception. After an initial cease and desist request sent on July 10 was ignored, the USOPC escalated to legal action to halt further infringement and dissociate itself from Prime Hydration. The USOPC's complaint highlights the unauthorized use of terms like "Going for Gold," "Team USA," "Olympian," and "Olympic," as well as the Olympic rings logo. The committee accuses Prime Hydration of willfully and maliciously trading on the goodwill of the USOPC and the International Olympic Committee (IOC). Backed by Coca-Cola, the USOPC seeks to protect its trademarks and prevent misleading competition. Although Prime has removed the contentious drink from its website, the lawsuit remains unresolved, with no additional comments from either side. Tag cloud below shows a list of pending trademarks by Prime Hydration and the US Olympic and Paralympic Committee.
