Observations

Adidas Expands Trademark Portfolio with 'PRIMEKNIT' Application

Adidas Expands Trademark Portfolio with 'PRIMEKNIT' Application Aug/28/2024

On August 26, Adidas expanded its trademark portfolio by filing a new application in the US for 'PRIMEKNIT' under class 25, covering a broad range of apparel including tops, bottoms, shirts, sweatshirts, hoodies, jerseys, jackets, pants, shorts, tracksuits, tights, and socks. This underscores Adidas's ongoing commitment to strengthening its brand identity and product lineup. The accompanying visualisation provides detailed information about this latest trademark filing, while a comparative chart highlights Adidas's financial performance from 2010 to 2023, juxtaposing operating profit, gross profit, and net sales growth. This data reveals the company’s evolving financial trajectory, reflecting its strategic investments and market positioning.