Nike's Latest Trademark Filings and Opposition Actions
Jul/22/2024
On July 18, Nike Inc. filed a new trademark in the US for 'AIR' specifically for footwear. This trademark also includes a graphical component that illustrates the design of the new Nike AIR footwear line. Just a day later, on July 19, Nike filed an opposition against LGND U, LLC, over their application for the trademark 'JUST PAY IT', which was submitted in August 2023 for products such as towels and throw blankets. Nike argues that 'JUST PAY IT' closely resembles its iconic 'JUST DO IT' slogan, potentially causing consumer confusion. The visualization below provides detailed information about the new 'AIR' trademark and the opposed 'JUST PAY IT' trademark.
