DC Comics Seeks to Block Trademarks by Merlins Beverages Over Branding Concerns
Aug/16/2024
On August 15, DC Comics filed requests for extensions to oppose a series of trademarks by Merlins Beverages, including 'SUPERMINS' and 'MERLIN'S BEVERAGES CO., SUPERMINS BALANCE PEAR & BLUEBERRY MG MAGNESIUM WATER.' These trademarks, intended for drinking water and vitamin-enhanced sports drinks, have raised concerns at DC Comics due to their similarity to iconic trademarks such as 'SUPERMAN,' 'SUPERWOMAN,' 'SUPER POWERS,' and 'SUPER FRIENDS.' DC Comics argues that the resemblance could cause confusion and dilute the strength of its well-established superhero brands. The visualization below provides detailed information on the potentially opposed trademarks.
