Meta Files Trademark Opposition Against Xsolla and Updates Ad Targeting Options
Jul/10/2024
On July 5, Meta Platforms, Inc. filed a series of oppositions against Xsolla (USA), Inc. over the trademark 'M METASITE,' citing its potential for confusion with Meta's own brand. The disputed trademark covers a broad range of digital and software services, including virtual and augmented reality, NFTs, cloud computing, and various software applications. This move underscores Meta's ongoing efforts to protect its intellectual property in an increasingly competitive digital landscape. Concurrently, Meta announced significant changes to its detailed ad targeting options, set to take effect on January 15, 2024. The company plans to remove or consolidate targeting categories related to sensitive topics such as health, race, and ethnicity, a decision driven by past challenges and legal issues surrounding unethical ad practices. Advertisers affected by these changes will need to update their targeting selections by March 18, 2024. Meta is encouraging the use of its automated ad targeting tools, which it claims can deliver better performance by leveraging broad targeting strategies. This dual focus on intellectual property protection and ad targeting refinement highlights Meta's strategic adjustments in response to both competitive pressures and regulatory scrutiny. The visualisation below provides detailed information about the trademarks opposed by Meta at the beginning of July 2024.
