Gibson Strikes Back: Guitar Maker Battles 'Rock N Roll' Liquor Mark and Wins Domain Dispute
Oct/29/2025
Gibson, Inc. has filed a U.S. opposition against 'Rock N Roll', a trademark sought by RNR IP Holdings for distilled spirits, alleging that the mark’s electric-guitar-shaped design echoes its Les Paul patterns. The filing underscores Gibson’s stance on brand protection as it simultaneously secured victory in a WIPO domain dispute over gibson-eu.com, which had been used to sell counterfeit guitars mimicking the company’s branding. Founded in the 19th century and still synonymous with rock’s golden age, Gibson continues to defend its heritage against digital impersonation and creative encroachment alike. Its twin actions reveal a broader strategy: to safeguard not only its trademarks but also the cultural identity attached to the Gibson name—one that still resonates as powerfully as a sustained chord on a Les Paul.
