Google Expands Its Trademark Portfolio With Focus on Developers and Devices
Aug/29/2025
On August 20 and 21, Google filed two new U.S. trademark applications, signaling both a push into developer engagement and a reinforcement of its hardware ecosystem. One filing, a figurative mark, covers business networking, training programs, developer workshops, milestone-based incentive schemes, and access to cloud-hosted AI and software tools—effectively branding Google as both a platform and facilitator for the global developer community. The second, PIXELSNAP, targets smartphone hardware and accessories, from cases and chargers to wireless pads and stands, further embedding the Pixel brand into everyday device use. Together, the filings highlight Google’s dual strategy: deepening ties with the software community while strengthening its smartphone ecosystem. The following visualization shows detailed information on these new filings.
