PepsiCo Files Trademarks for 'Pepsi Smart Can' and 'Made for Hockey Watching' as It Faces Market Challenges
Sep/26/2024
On September 20, PepsiCo filed a U.S. trademark for 'PEPSI SMART CAN,' an interactive audio and video device resembling a beverage can with wireless communication and multimedia capabilities, along with soft drinks and related products. Shortly after, on September 23, it filed 'MADE FOR HOCKEY WATCHING' for potato-based and corn-based snacks, tortilla chips, and soft drinks. Despite being known for its beverages, PepsiCo’s food segment, led by Frito-Lay, is the company’s top performer, generating $24 billion in 2022, roughly a quarter of its $86 billion in total revenue. While Pepsi’s market share in carbonated drinks has declined to 8.9% in 2021, it continues to compete against Coca-Cola, which remains the dominant brand with a higher valuation. The visualization below shows the newly filed PepsiCo trademarks, reflecting the company’s efforts to diversify and innovate.
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