Snap Fights Trademark Lookalike Amid Growth Struggles and Strategic Shifts
Aug/07/2025
Snap Inc. has filed a formal opposition to Righ, Inc.’s trademark application for 'RIGHSNAP', asserting it infringes on Snap’s established brand portfolio, including 'SNAP', 'SNAPCHAT', and 'SNAP ADS'. The contested mark, tied to software for e-commerce, image recognition, and social networking, is argued to be confusingly similar in both name and function to Snap’s suite of services. The opposition comes as Snap navigates mixed business results: while it boasts nearly a billion monthly active users and increasing engagement in AR and creator content, its North American user base—its main revenue engine—is slipping. Revenue rose 9% year-over-year to $1.3 billion, but direct response advertising growth decelerated sharply, weighed down by a technical glitch that undercut ad pricing. Despite heavy investment in AR glasses and AI personalization tools, Snap posted a $263 million net loss in Q2. Following visualisation shows detail info on opposed trademark.
