U.S. Real Estate Trademarks in 2023: A Detailed Examination of Regional and Linguistic Trends

Sep/03/2023

In 2023, the U.S. real estate market has seen a particular surge in trademark registrations, and we've dug deep into the data to uncover some intriguing patterns.

Geographical Distribution of Trademarks: Leading the pack, California is responsible for 14.6% of all real estate-related trademark filings in 2023, propelled by its major cities San Francisco and Los Angeles, which contribute 1.64% and 1.49% respectively. Florida is the next in line with an 11.9% share, followed closely by Texas at 11.5%. A special mention goes to Miami, contributing a noteworthy 2.42% to Florida's total. Interestingly, New York City stands out by claiming a 7.1% share on its own, the highest for any individual city. Language Trends in Trademarks: Setting aside the term "real estate," we find that the most commonly used words in trademarks are "group," "realty," "home," "capital," and "properties." While these terms are universally prevalent, city-specific nuances also exist. In California, the cities of San Francisco and Los Angeles opt for unique terms like "prime," "preskill," "sunset," "intern," and "nobu." Miami, in Florida, prefers using "society," "law," "claim," "century," and "Florida." Meanwhile, in Texas, Houston leans towards "living," "stewart," "investments," "domain," and "blue," Austin favors "capital," "williams," "keller," "thrive," and "livian," and Dallas showcases "company," "capital," "Texas," "preston," and "hillwood."

Key Insights and Recommendations: The report demonstrates that regional and city-specific linguistic variations significantly influence real estate trademarking practices. Businesses aiming to expand into new locales should take into account these linguistic trends to maximize brand resonance and customer engagement. This study provides invaluable insights for business leaders and stakeholders in the real estate and intellectual property sectors, aiding them in making data-driven decisions for their branding and marketing strategies. Visualizing the Trends: Word Clouds: To make these linguistic and geographical trends more visually accessible, we offer a series of word clouds for each state and city. For instance, the word "group" is prevalent in all three leading states but especially so in California. The city-specific word clouds offer even more detailed insights. The term "society" stands out in Miami, while "living" is the buzzword in Houston. Our analysis reveals that while there are commonalities in trademark naming conventions, regional and even city-level idiosyncrasies play a significant role. This nuanced understanding can be invaluable for businesses and stakeholders in the U.S. real estate and intellectual property sectors. To visualize these trends more effectively, check out our word clouds story.