Chronological Overview of Trademark Applications for Companies in the Beauty, Fashion, and Cosmetics Industries

Dec/01/2023

The overview highlights that Chanel Limited, Shiseido Company, and Clinique Laboratories accounted for more than half of all trademark applications in these areas during the past ten years.

Timeline below examines the trademark filling policy of the top 30+ companies with portfolios in beauty, fashion, and cosmetics industries, including Skincare and Beauty, Cosmetic, Fashion and Cosmetic, Fashion, Fragrance and Beauty, Skincare, Fashion and Beauty, Beauty, Skincare and Cosmetic, Hair Care, Fragrance and Cosmetics, and Cosmetic and Beauty, over the last 10 years. The research found that Chanel Limited, Shiseido Company, and Clinique Laboratories were responsible for 53% of all trademark applications filed in these areas during the past decade. This analysis provides insights into the trademark strategies of major companies in the beauty, fashion, and cosmetics sectors, which can be useful for businesses, industry professionals, and researchers alike. Chanel Limited, commonly known as Chanel, is a French luxury fashion and beauty company founded by Coco Chanel in 1910. The company is known for its timeless and elegant designs, particularly its iconic Chanel suit, the little black dress, and its signature Chanel No. 5 fragrance. Shiseido Company Limited is a Japanese multinational personal care and cosmetics company founded in 1872 by Arinobu Fukuhara. The company is one of the oldest cosmetics companies in the world and is known for its high-quality, innovative products. linique Laboratories, LLC is an American skincare and cosmetics company founded in 1968 by dermatologist Dr. Norman Orentreich. The company is known for its high-quality, allergy-tested products that are designed to be gentle and effective for all skin types.

Chart below provides an analysis of the trademark distribution among brands in the Beauty, Fashion, and Cosmetics Industries by category. It reveals that brands with skincare and cosmetics together in one portfolio account for the highest percentage at 35.5%, followed by the category of fashion and beauty in one portfolio at 19.8%, and fragrance and beauty at 8.03%.