7-Eleven Files 'Gold Pass' Trademark Amid Store Closures and Strategic Restructuring
Oct/17/2024
On October 7, 7-Eleven, Inc. filed a U.S. trademark application for the "7-Eleven Gold Pass," a membership program offering discounts on in-store and delivery purchases. The move comes as 7-Eleven’s parent company, Seven & i Holdings, revealed plans to close 444 underperforming convenience stores across North America, including in the U.S., during its quarterly earnings report. In addition, Seven & i agreed to a $520 million sale-leaseback deal for an undisclosed number of North American properties, set to close in February 2025. These actions align with the company's announcement of a lowered net income forecast for fiscal year 2024 and the creation of a spinoff for its non-core businesses, including supermarkets and specialty stores, as it shifts focus to its convenience store operations under investor pressure. The following visualization shows details of the "7-Eleven Gold Pass" trademark application.
