Yahoo Fights ‘Yahaa’ Trademark Amid Effort to Safeguard Legacy Brand
Oct/21/2025
Yahoo has filed a U.S. opposition against 'Yahaa', a trademark application by Newtop Material Limited covering consumer goods ranging from cups and lunch boxes to toys and pet accessories. The California-based internet pioneer argues the mark closely resembles its iconic 'Yahoo!' brand, long registered across diverse categories from software and telecommunications to financial services and apparel. Once a titan of the early web, Yahoo has endured years of decline following Google’s dominance and successive corporate restructurings under Verizon and Altaba. Yet the company remains active across email, news, and finance platforms, retaining millions of loyal users who access its services daily. The latest filing underscores Yahoo’s determination to preserve its fading but still globally recognized identity in an era of digital reinvention.
