WhatsApp Surpasses 100 Million Monthly Users in the U.S.
Jul/30/2024
Meta CEO Mark Zuckerberg announced that WhatsApp has exceeded 100 million monthly active users in the United States, a significant milestone in a market where SMS remains prevalent. This marks the first time WhatsApp has disclosed U.S. user numbers, revealing that over half of these users are on iPhones, aligning with iOS's dominant market share in the country. Globally, WhatsApp boasts over 2 billion monthly active users, with its largest base in India. To bolster its presence in the U.S., WhatsApp has launched extensive marketing campaigns, including TV spots, ads in Times Square, and a national campaign featuring the "Modern Family" cast. While Apple's adoption of Rich Communication Services (RCS) enhances messaging capabilities for Android users, Meta continues to promote WhatsApp’s cross-platform features like polls, high-quality video calls, and reactions. To emphasize its unique offerings, Meta is executing a marketing stunt involving a 200-foot bubble between Apple and Samsung stores in Los Angeles. The chart below illustrates the number of WhatsApp downloads from the Apple App Store and Google Play Store worldwide in the first quarter of 2024, segmented by region.
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