Amazon Files Trademark for 'SPARROWHAWK' Software
Jul/08/2024
On June 28, Amazon Technologies filed a trademark application for 'SPARROWHAWK', encompassing downloadable software development tools and APIs for remote communication with external servers in distributed computing, as well as Software as a Service (SAAS) solutions. This move underscores Amazon's ongoing expansion into cloud computing and remote communication technologies. Founded by Jeff Bezos on July 5, 1994, Amazon started as an online bookstore and has since grown into a comprehensive e-commerce, cloud hosting, and streaming services provider. Despite its diversification, the bulk of Amazon's revenue still stems from its first- and third-party marketplaces, which contributed 38% and 24%, respectively, to the company's $143.3 billion revenue in the first quarter of 2024. Amazon's dominance in the U.S. e-commerce market is highlighted by a recent Statista Consumer Insights survey, showing that 72-76% of respondents across all generations have shopped on Amazon in the past year, far surpassing competitors like Walmart and Target. The visualisation below provides detailed information about the 'SPARROWHAWK' trademark and chart Amazon's popularity among different generations in the U.S.
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