Toms Sues Amazon Storefront for Trademark Infringement
Jun/20/2024
Footwear company Toms has initiated legal action against Bloom Trading Inc., an Amazon storefront, for trademark infringement and unfair competition, according to court documents. Toms claims that Bloom Trading has been using Toms' trademarks to sell "used, dirty, poor-quality, potentially counterfeit, and otherwise non-genuine products" on Amazon, despite advertising them as new and authentic Toms products. This has reportedly led to negative online reviews, damaging Toms' reputation. The case, filed in the U.S. District Court for the Central District of California, highlights the ongoing struggle for brands to maintain control over their products in the e-commerce landscape, amid rising concerns over counterfeit goods. Beyond Bloom Trading, the complaint also targets Arsanious Youssef, the listed CEO, and up to ten unknown defendants allegedly selling items with the Toms trademark. Meanwhile, Toms has partnered with ThredUp to launch a resale option, allowing customers to resell or recycle their Toms for store credit. The tag cloud below shows a list of registered trademarks by Mycoskie, LLC, the original owner of TOMS Shoes, founded by Blake Mycoskie in 2006.
